Jul 12

The Dark Knight Viral Campaign Gives Me Chills

I can only describe it as chills. That is what I get when I watch the videos on Gotham Cable News and visit the websites that are part of the viral campaign for The Dark Knight, the sequel to Batman Begins coming to theaters on July 18. It’s just amazing the lengths they have gone to in order to immerse us in Gotham City, and how great it will all connect us to the new movie. Actors making videos in character, photos displayed of the city, and even commercials on television taking place in Gotham City (I just saw a commercial for Dominos where a woman delivers a pizza to the Joker’s hideout, Rent A Clown building, and says to tell the Joker he owes her a new car after hers was attacked during delivery). I’m loving it. And I can’t wait. Batman Begins was amazing.

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